Business Development

Job Description

Business Development Manager – Events & Exhibitions

Industry: Events, Exhibitions & Stall Fabrication
Experience: 10+ years total, with 8+ years in Events/Exhibitions
Employment: Full-time
Focus: Business Acquisition, Strategic Growth & Client Relationships

Role Overview

The Business Development Manager will be responsible exclusively for business acquisition, strategic sales and revenue growth within the events and exhibitions industry. The role does not involve digital marketing.

The ideal candidate should independently generate opportunities, manage senior client relationships, negotiate commercial terms and close high-value event, exhibition and stall-fabrication projects.

Key Responsibilities

Client Acquisition & Business Growth

Identify new opportunities with corporates, government organizations, industry associations and exhibition organizers.
Generate leads and convert them into high-value clients.
Understand client requirements and develop customized event/exhibition solutions.

Strategic Sales Development

Develop strategies to expand market presence and enter new sectors.
Monitor competitors, market trends and customer requirements.
Develop pricing strategies and high-conversion proposals.

Events & Exhibition Expertise

Apply knowledge of:
Venue coordination
Fabrication timelines
Permits
Vendor networks
Exhibition cycles
Event execution
Develop proposals for B2B exhibitions, conferences, brand activations and custom booths.
Provide consultative sales solutions to clients.

Client & Internal Coordination

Act as the senior point of contact from initial discussion through post-event review.
Coordinate with Design, Fabrication, Production and Servicing teams.
Ensure timelines, communication and quality standards are maintained.

Leadership

Mentor junior Sales/BD executives.
Represent the company at trade shows, exhibitions and client presentations.

Reporting

Track leads, proposals, conversions and revenue.
Provide regular business updates to leadership.
Achieve monthly and quarterly sales KPIs.
Candidate Requirements
10+ years total experience.
Minimum 8 years of experience in Events & Exhibitions.
Proven ability to independently generate and close new business.
Strong understanding of event execution, fabrication, budgeting and on-ground operations.
Excellent negotiation, presentation and interpersonal skills.
Knowledge of CRM tools, proposal preparation and MS Office.
Strong industry network and lead-generation capability.
Strategic and commercially focused mindset.
Comfortable working in a fast-paced environment.
Willingness to travel for client meetings, events and trade expos.

📩 Apply: nithya@eventozo.com