Digital Strategy Manager

Job Description

Vidyashilp University — Digital Strategy Manager
Company: Vidyashilp University
Designation: Digital Strategy Manager
Experience: 4+ years
Qualification: Bachelor’s degree in Marketing, Digital Media, Communications, or related field
Location: Not specified
Industry: Education / University
Job Type: Not specified
Salary: Not specified

Key Responsibilities

Digital Performance & Campaign Leadership

Plan, execute, and optimize paid campaigns across Google Search, Google Display Network, Meta Ads, and other platforms.
Improve ROI through testing, targeting refinement, and creative optimization.
Integrate influencer marketing into digital strategies.

Social Media & Community Growth

Lead social media and influencer marketing initiatives.
Grow followers, engagement, and brand affinity.
Develop platform-specific content strategies for Gen Z and millennials.
Leverage trends, formats, and cultural moments to create shareable content.

SEO & Website Performance

Own on-page, off-page, and technical SEO strategies.
Improve search rankings, organic traffic, and conversions.
Collaborate with content, design, and web development teams.

Analytics & Insights

Analyze audience behavior and content consumption patterns.
Prepare data-driven reports and actionable recommendations.
Use insights to continuously improve campaigns.

Required Skills

Google Ads
Google Analytics
Meta Business Suite
SEMrush
Ahrefs
Google Search Console
SEO strategy and management
Lead generation
Search & display advertising
Social media growth
Influencer marketing
Performance marketing
Creative storytelling and content strategy
Strong analytical and communication skills

Preferred Industry Experience

Education / EdTech
Consumer Technology
E-commerce
Youth-focused brands

Preferred Certifications

Google Ads
Google Analytics
Meta Ads

Application

Send updated resume to: srikanth.bs@vidyashilp.com
Contact: Srikanth B.S., HR Team