Digital Marketing Manager

Job Description

PPC / Performance Marketing Manager
Designation: PPC / Performance Marketing Manager
Experience: 5+ years hands-on PPC marketing
Industry: EdTech / Education
Job Type: Full-time
Work Schedule: 6 days working
Salary: Up to ₹17 LPA
Location: Not specified
Mandatory: Experience in campaign designing for the EdTech/Education industry
SEO: Experience in SEO is a plus

Key Responsibilities

Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube.
Generate and sustain 10K+ monthly leads, with focus on lead quality and conversions.
Optimize campaigns for CPL, CTR, CAC, ROAS, and conversions.
Conduct keyword research, ad copywriting, audience segmentation, and targeting.
Perform A/B testing of creatives, landing pages, and CTAs.
Implement remarketing, retargeting, and lookalike audience strategies.
Collaborate with content and design teams on ad creatives and landing pages.
Monitor ad spend, adjust bids, and maximize ROI.
Prepare weekly/monthly performance reports with actionable insights.
Stay updated on PPC trends, tools, and platform changes.

Required Skills

Google Ads — Search, Display, YouTube
Meta Ads Manager
LinkedIn Ads
Conversion funnels and bidding strategies
Attribution models
Google Analytics 4 (GA4)
Google Tag Manager
Data Studio / Looker Studio
CRM tools
Medium to large-budget campaign management
Strong analytical and performance-driven approach

Lead Generation Requirement

Proven experience generating 10,000+ leads per month through PPC campaigns.

Application

Contact: Swaroop
Phone: 7381173533