Digital Marketing Manager

Job Description

PPC / Performance Marketing Manager
Designation: PPC / Performance Marketing Manager
Experience: 5+ years hands-on PPC marketing
Industry: EdTech / Education — mandatory
Salary: Up to ₹17 LPA
Work Schedule: 6 days per week
Location: Not specified
Company: Not specified

Key Responsibilities

Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube.
Generate and sustain 10K+ monthly leads, with focus on lead quality and conversion.
Optimize campaigns for CPL, CTR, CAC, ROAS, and conversions.
Conduct keyword research, ad copywriting, audience segmentation, and targeting.
Perform A/B testing on creatives, landing pages, and CTAs.
Implement remarketing, retargeting, and lookalike audience campaigns.
Collaborate with content and design teams to develop high-performing creatives and landing pages.
Monitor advertising spend and adjust bids to maximize ROI.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated on PPC trends, tools, and advertising-platform changes.

Required Skills

5+ years of PPC/performance marketing experience.
Mandatory: Campaign-designing experience in the EdTech/Education industry.
Proven ability to generate 10K+ leads per month through PPC.
Google Ads — Search, Display, YouTube.
Meta Ads Manager.
LinkedIn Ads.
Conversion funnels and bidding strategies.
Attribution models.
Google Analytics 4 (GA4).
Google Tag Manager.
Data Studio / Looker Studio.
CRM tools.
Experience managing medium-to-large advertising budgets.
Strong ROI and performance optimization skills.
Analytical, detail-oriented, and performance-driven approach.
SEO experience: Advantage.

Application / Contact

Contact Person: Swaroop
Phone: 7381173533