Digital Marketing Manager

Job Description

Digital Marketing Manager – PPC / Performance Marketing
Company: Talent Corner HR Services
Designation: Digital Marketing Manager
Location: Madurai
Experience: 5+ years
Industry: EdTech / Education
Salary: Up to ₹17 LPA
Job Type: Not specified
Working Days: 6 days/week

Key Responsibilities

Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube.
Generate and sustain 10K+ monthly leads, with focus on lead quality and conversions.
Optimize campaigns for CPL, CTR, CAC, ROAS, and conversions.
Conduct keyword research, ad copywriting, audience segmentation, and targeting.
Perform A/B testing of creatives, landing pages, and CTAs.
Implement remarketing, retargeting, and lookalike audience strategies.
Collaborate with content and design teams on ad creatives and landing pages.
Monitor ad spend, adjust bids, and maximize ROI.
Prepare weekly/monthly performance reports and actionable insights.
Stay updated on PPC trends, tools, and platform changes.

Required Skills

5+ years of hands-on PPC experience.
Mandatory: Campaign designing experience in the EdTech/Education industry.
Proven experience generating 10K+ monthly leads through PPC.
Google Ads: Search, Display, YouTube.
Meta Ads Manager and LinkedIn Ads.
Conversion funnels, bidding strategies, and attribution models.
GA4, Google Tag Manager, Data Studio, and CRM tools.
Experience managing medium-to-large advertising budgets.
Strong analytical and performance-oriented mindset.
SEO experience: Added advantage.

Application

Contact: Swaroop
Phone: 7381173533