Digital Marketing SEM Analyst

Job Description

Digital Marketing – SEM Analyst
Company: Alliance Group
Designation: SEM Analyst
Industry: Real Estate
Location: Chennai / Hyderabad / Bangalore operations
Experience: 3–8 years
Qualification: Bachelor’s degree in Marketing or related field
Posted: January 4, 2023
Salary: Not specified

Key Responsibilities

Plan and implement online lead-generation campaigns across Google, Facebook, LinkedIn, Taboola and similar platforms.
Launch and manage paid search, display and discovery campaigns.
Set up target audiences and create/verify ad copies.
Continuously optimize campaigns and advertisements for improved performance.
Plan campaign expenses, manage budgets and reconcile platform spend.
Optimize landing pages and ad copies.
Conduct A/B testing and generate heatmaps to analyze user behavior.
Perform ongoing keyword research, discovery and expansion.
Monitor competitors and adjust campaigns accordingly.
Conduct campaign-level testing and analyze trends and insights.
Optimize campaigns to achieve improved ROAS.
Prepare daily, weekly, monthly and annual lead-generation reports.
Stay updated with PPC and digital advertising trends.
Coordinate with designers and developers for banners, landing pages and mock-ups.

Required Skills

SEM / PPC campaign management
Google Ads
Facebook Ads
LinkedIn Ads / Taboola
Google Analytics
Bid management strategies
A/B testing
Heatmap analysis
Landing page optimization
Keyword research
Funnel setup
Campaign budgeting and reporting
Strong analytical and problem-solving skills
Excellent communication and organizational skills
Decision-making and time-management skills
Ability to work independently and in a team

Preferred

Previous real estate industry experience is an added advantage.
Experience as an SEM Specialist, PPC Manager or similar Digital Marketing professional.

Application

Email: Aravindan.b@alliancein.com