Digital Marketing Manager

Job Description

PPC / Performance Marketing Manager
Designation: PPC / Performance Marketing Manager
Company: Not specified
Location: Not specified
Experience: 5+ years
Industry: EdTech / Education
Work Schedule: 6 days working
Budget: Up to ₹17 LPA

Key Responsibilities

Plan, launch, and manage PPC campaigns across Google, Meta, LinkedIn, and YouTube.
Generate and sustain 10K+ monthly leads with a focus on quality and conversions.
Optimize campaigns for CPL, CTR, CAC, ROAS, and conversions.
Conduct keyword research, ad copywriting, audience segmentation, and targeting.
Perform A/B testing of creatives, landing pages, and CTAs.
Implement remarketing, retargeting, and lookalike audience strategies.
Collaborate with content and design teams on ad creatives and landing pages.
Monitor ad spend, adjust bids, and maximize ROI.
Prepare weekly and monthly performance reports.
Stay updated on PPC trends, tools, and advertising-platform changes.

Required Skills & Experience

5+ years of hands-on PPC/performance marketing experience.
Mandatory: Experience designing campaigns for the EdTech/Education industry.
Proven ability to generate 10K+ monthly leads through PPC.
Strong expertise in:
Google Ads — Search, Display, YouTube
Meta Ads Manager
LinkedIn Ads
Strong understanding of conversion funnels, bidding strategies, and attribution models.
Proficiency in:
Google Analytics 4 (GA4)
Google Tag Manager
Data Studio / Looker Studio
CRM tools
Experience managing medium-to-large advertising budgets.
Strong analytical, detail-oriented, and performance-driven approach.
SEO experience: Plus.

Application

Contact: Swaroop
Phone: 7381173533