Admissions & Marketing Manager

Job Description

Job Description: Admissions & Marketing Manager
Institution: Bangalore School of Design & Technology (BSDT)
Industry: Education / Design & Technology
Location: Bangalore, Karnataka
Salary: Competitive, aligned with industry standards
Experience: Minimum 5 years
Job Overview
Bangalore School of Design & Technology (BSDT) is hiring an Admissions & Marketing Manager to lead student recruitment, admissions operations, lead generation, and brand-building initiatives. The role involves managing the complete admissions funnel, leading admissions and marketing teams, and driving enrollment growth through digital and offline marketing campaigns.
Key Responsibilities
1. Admissions Strategy and Execution
– Develop and manage the complete admissions funnel to achieve quarterly enrollment targets.
– Convert prospective student leads through CRM systems, counseling, and follow-up campaigns.
– Visit schools and represent BSDT at open houses, education fairs, and recruitment events.
2. Marketing and Brand Development
– Plan and execute digital, physical, and social media marketing strategies.
– Collaborate with performance marketing and content teams to generate leads and increase brand awareness.
– Build partnerships with admission consultants, influencers, and strategic partners.
– Contribute to course positioning, messaging, and outreach strategies.
3. Team Leadership and Management
– Lead and manage telecallers, admissions counselors, and marketing staff.
– Conduct daily team meetings and review performance reports.
– Identify opportunities to improve team productivity and conversion rates.
4. Reporting and Analytics
– Track key performance indicators, including Cost Per Lead (CPL), conversion rate, and application-to-enrollment ratio.
– Analyze admissions and marketing trends.
– Optimize campaign strategies and resource allocation based on data.
5. Brand Representation
– Represent BSDT to prospective students, parents, and institutional partners.
– Maintain consistent brand messaging and communication across marketing channels.
Required Qualifications and Skills
– Education: Bachelor’s degree in Business, Marketing, Education, or a related field — mandatory.
– Preferred Qualification: MBA in Marketing or a relevant specialization.
– Experience: Minimum 5 years in admissions, marketing, or sales; education-sector experience preferred.
– Strong leadership, team management, and interpersonal skills.
– Hands-on experience with digital marketing tools, CRM platforms, and lead management workflows.
– Data-driven approach to decision-making.
– Strong communication and relationship-building abilities.
– Passion for design, education, and student success.
Additional Requirements
– Language: Fluent English; conversational Kannada and/or Hindi is an advantage.
– Willingness to travel locally for school visits and recruitment campaigns.
– Ability to work six days per week during admissions season.
Working Hours
Season Period Working Schedule
On-season March–July and December–February Monday–Saturday, full day
Off-season August–November Monday–Saturday, 9:30 AM–1:30 PM
Job Details Summary
Field Details
Job Title Admissions & Marketing Manager
Institution Bangalore School of Design & Technology
Location Bangalore
Experience 5+ years
Qualification Bachelor’s degree required; MBA preferred
Job Type Not specified
Salary Competitive; exact amount not disclosed
Work Schedule Six days per week
Travel Local travel required
How to Apply
Send your updated resume, cover letter, and relevant portfolio (if available) to:
– Email: vinodkumar@bsd.edu.in