Performance Marketer

Job Description

Performance Marketer / Digital Marketer
Company: Not specified
Designation: Performance Marketer / Digital Marketer
Location: Coimbatore
Job Type: Full-Time, Permanent
Experience: 3–5 years
Salary: Not specified
Industry: Digital Marketing / Performance Marketing
Application Deadline: 23/07/2025 — past deadline; current availability should be verified

Key Responsibilities

Plan, execute, and optimize paid media campaigns.
Manage daily advertising spends of ₹1.5–₹3 lakhs.
Develop full-funnel performance marketing strategies.
Analyze campaigns using Google Analytics and Meta Business Suite.
Conduct A/B testing for creatives, audiences, and landing pages.
Develop audience segmentation and targeting strategies.
Collaborate with design, product, and content teams.
Monitor market trends and competitor activity.
Prepare performance reports with actionable insights.

Required Skills

3–5 years of hands-on paid media experience.
Experience managing high-budget campaigns with strong ROI.
Strong understanding of consumer journeys and conversion funnels.
Google Analytics and Meta Business Manager.
Knowledge of CPC, CPA, ROAS, CAC, and LTV.
Strong communication and cross-functional collaboration skills.

Preferred Qualifications

Digital marketing agency experience managing multiple clients/products.
Performance marketing experience for D2C brands.
Google Ads or Meta Blueprint certifications.

Platforms

Google Ads
Meta (Facebook & Instagram)
YouTube
Programmatic advertising platforms
Google Analytics
Meta Business Suite

Application

Phone: +91 6379880669
Email: seetha.deepakumar@realiti.io