Head of Digital Marketing

Job Description

Firebird Institute of Research in Management — Head of Digital Marketing
Institution: Firebird Institute of Research in Management
Designation: Head of Digital Marketing
Location: Coimbatore, Tamil Nadu
Job Type: Full-Time
Work Mode: In-person
Experience: 10+ years in digital marketing leadership
Qualification: Master’s in Marketing / Digital Marketing / Business Administration or related field
Salary: From ₹80,000/month; industry-best compensation + performance-linked incentives
Industry: Education / Healthcare / FMCG

Position Overview

Lead the digital marketing strategy for Firebird Institute and its associated healthcare and food-product businesses.
Drive brand visibility, lead generation, admissions, patient outreach, and food-product sales through integrated digital strategies.
Build and manage a centralized digital marketing team serving multiple business verticals.

Key Responsibilities

Strategic Leadership

Develop and implement comprehensive digital marketing strategies.
Strengthen Firebird’s digital positioning as a management institute.
Drive digital transformation across marketing channels.

Brand & Content

Manage brand identity across education, healthcare, and food products.
Develop content strategies for thought leadership, healthcare trust, and food-product quality.
Collaborate with academic, medical, and product teams on brand storytelling.

Performance & Growth Marketing

Lead admissions campaigns for the institute.
Develop patient outreach campaigns for healthcare operations.
Execute sales-focused campaigns for food products.
Manage SEO, SEM, paid media, analytics, CRM, and marketing automation.
Track lead generation, conversions, brand recall, ROI, and sales growth.

Technology & Innovation

Implement MarTech and AI-driven marketing solutions.
Explore telehealth/digital healthcare initiatives.
Explore e-commerce and quick-commerce opportunities for food products.

Leadership & Collaboration

Build and lead a centralized digital marketing team.
Coordinate with directors, admissions teams, medical professionals, and product managers.
Manage digital agencies and external partnerships.

Required Skills

Strong leadership and multi-brand management.
SEO and SEM.
Content strategy and digital branding.
Paid media and performance marketing.
Analytics and ROI measurement.
CRM and marketing automation.
Omni-channel marketing.
Ability to manage multiple industries and business priorities.

Benefits / Opportunities

Performance-linked incentives.
Cross-sector leadership exposure across education, healthcare, and food products.
International networks and industry collaborations.
Innovation, autonomy, and leadership opportunities.

Application

HR: hr@firebird.ac.in | +91 93634 96148
Director: director@firebird.ac.in | +91 99009 36467
Candidates should submit a resume, portfolio, and brief digital strategy proposal.