Senior Digital Marketing Executive

Job Description

Digital Marketing Specialist
Designation: Digital Marketing Specialist
Experience: 3–6 years
Qualification: Bachelor’s degree in Marketing, Business, Communications, or related field
Industry: Building Materials / Architectural Products / Construction
Products: Aluminium doors, windows, and façade products
Job Type: Full-time
Work Location: In person
Salary: From ₹30,000/month
Leadership: Responsible for leading the entire digital marketing function independently

Key Responsibilities

Develop and execute integrated digital marketing strategies.
Manage SEO, SEM, and PPC campaigns for B2B/B2C lead generation.
Create technical and engaging content for architects, contractors, and project developers.
Manage LinkedIn, Instagram, Facebook, and YouTube.
Plan email marketing and lead-nurturing campaigns.
Coordinate with sales and design teams on product positioning and customer journeys.
Track campaign performance using Google Analytics, Google Ads, and CRM dashboards.
Manage website updates, SEO structure, performance, and user experience.
Conduct competitor analysis and monitor construction/building-material industry trends.
Maintain marketing assets including brochures, case studies, videos, and product showcases.

Required Skills

Strong hands-on digital marketing experience.
SEO, SEM, PPC, social media, and email marketing.
Digital analytics and campaign optimization.
Content creation and marketing strategy.
Experience with digital marketing tools.
Building materials/construction industry experience preferred.

Perks & Benefits

Insurance
PF
Bonus
Increment
Employee engagement activities

Application

Contact: HR – 8925525853