Sales Officer – Institutional sales

Job Description

Sales Officer – Institutional Sales

📍 Location: Chennai
📧 Apply: aa1@srinidhigroup.org

Role Overview

This position is focused on Institutional/B2B Sales for a growing food products company specializing in:

Bakery Products
Confectionery Items
Millet-Based Savories
Sweets
Snacks

The primary objective is to acquire and manage institutional customers while generating recurring business through daily snack supply contracts and bulk event orders.

Key Responsibilities
Business Development
Generate new institutional sales opportunities.
Visit corporate offices, educational institutions, hospitals, industries, and event organizers.
Secure:
Daily snack supply contracts
Corporate catering orders
Event-based bulk orders
Relationship Management
Build long-term relationships with clients.
Maintain high customer satisfaction levels.
Generate repeat business and referrals.
Sales Target Achievement
Achieve monthly and quarterly revenue targets.
Expand the institutional customer base.
Identify new market opportunities.
Product Promotion
Conduct:
Product presentations
Sampling activities
Promotional campaigns
Showcase the company’s food product portfolio effectively.
Negotiation & Closing
Understand customer requirements.
Prepare proposals and quotations.
Negotiate commercial terms.
Close sales agreements.
Reporting & Market Intelligence
Prepare regular sales reports.
Monitor:
Market trends
Customer preferences
Competitor activities
Provide feedback to management.
Internal Coordination
Work closely with:
Production Teams
Operations Teams
Logistics Teams
Ensure smooth order execution and timely delivery.
Required Qualifications
Experience
Minimum 3 years of experience in:
Institutional Sales
B2B Sales
Corporate Sales
Preferred Industries
Food & Beverage (F&B)
FMCG
Hospitality
Catering Services
Bakery & Confectionery
Required Skills

✅ Institutional Sales

✅ B2B Sales

✅ Corporate Sales

✅ Lead Generation

✅ Client Relationship Management

✅ Negotiation Skills

✅ Sales Presentations

✅ Business Development

✅ Target Achievement

✅ Customer Service Orientation

Language Requirements
English – Fluent
Tamil – Fluent
Ideal Candidate Profile

The company is seeking a professional who:

Has a strong network among corporates and institutions in Chennai.
Can independently manage field sales activities.
Has experience handling bulk food orders or institutional accounts.
Is self-motivated and target-oriented.
Is willing to travel extensively for client meetings.
Preferred Network

Candidates with existing relationships among:

Corporate Offices
Educational Institutions
Hospitals
Event Managers
Catering Buyers
Industrial Canteens
Facility Management Companies

will have an advantage.

Career Opportunity

This role offers:

📈 Growth opportunities in a fast-growing food brand

🍪 Exposure to a diverse food product portfolio

🤝 Direct client interaction and business development responsibility

🚀 Potential career advancement into Key Account Management or Sales Leadership roles

Application Process

Interested candidates may send their updated resume to:

📧 aa1@srinidhigroup.org