Product Marketing Manager

Job Description

Product Marketing Manager – Content Marketing
Company: Securden
Location: Chennai
Experience: 5–10 years
Industry: Software Products / Cybersecurity
Job Type: Not specified
Salary: Not specified
Career Path: Clear pathway toward a leadership position

Key Responsibilities

Own and lead content marketing activities.
Create content for:
Websites and landing pages
Demo/explainer videos
User manuals and tutorials
GUI/product text
Social media
Conduct market research, competitive analysis, and product benchmarking.
Improve product onboarding and customer experience.
Measure and analyze product usage.
Interview customers and develop case studies.
Collaborate with demand-generation teams to generate traffic and leads.
Track and improve marketing conversions.
Plan and execute marketing campaigns.
Develop content that attracts website traffic and engages existing customers.

Required Skills & Qualifications

5–10 years of experience in software product marketing.
Excellent writing and editing skills.
Strong technical understanding and ability to create technical content.
Strong research and analytical capabilities.
Social media content creation and engagement.
Competitive intelligence and market monitoring.
Knowledge of cybersecurity and digital marketing trends.
Data-driven approach to campaign measurement and optimization.
Creativity and strong attention to detail.
Customer interaction and presentation skills.
Ability and willingness to learn digital marketing concepts.
Ability to collaborate with developers, sales teams, and UI/UX designers.
Startup mindset and comfort working in a fast-paced environment.

Application

Email: careers@securden.com
Website: Securden