Product Marketing Manager

Job Description

Product Marketing Manager – Content Marketing
– Company: Securden
– Industry: Cybersecurity / Software Products
– Location: Chennai, Tamil Nadu
– Job Title: Product Marketing Manager (Content Marketing)
– Experience: 5–10 years
– Qualification: Not specified; excellent writing skills are mandatory.
– Career Opportunity: Clear pathway to a leadership position.
Company Overview
Securden is a cybersecurity software company focused on building and scaling its demand-generation engine. The company is seeking a content-focused product marketing professional to attract website traffic, generate leads, engage customers, and improve product adoption.
Key Responsibilities
– Own and manage content marketing activities.
– Create website content, landing pages, demo videos, and explainer videos.
– Conduct market research, competitive analysis, and product benchmarking.
– Develop user manuals, tutorials, and graphical user interface (GUI) text.
– Improve product onboarding and monitor product usage.
– Interview customers and develop case studies.
– Collaborate with demand-generation teams to increase website traffic and generate leads.
– Track campaign performance, analyze conversions, and implement improvements.
– Plan and execute marketing campaigns.
– Work with developers, sales executives, and UI/UX designers.
Required Skills & Experience
– 5–10 years of experience in software product marketing.
– Excellent writing and content creation skills.
– Technical understanding and an interest in creating technical content.
– Strong research and competitive analysis abilities.
– Knowledge of social media engagement and digital marketing.
– Data-driven approach to campaign measurement and conversion optimization.
– Strong presentation and customer-interaction skills.
– Creativity, attention to detail, and willingness to learn.
– Ability to thrive in a dynamic startup environment.
Salary & Benefits
– Salary: Not specified.
– Leadership growth opportunity.
– Other benefits: Not specified.
How to Apply
– Email: careers@securden.com
– Application: Send your updated profile or resume by email.