Head – Digital Marketing

Job Description

Digital Marketing Head – EdTech
Company: KGISL Edu
Designation: Digital Marketing Head
Industry: EdTech
Location: Not specified
Experience: 15+ years in Digital Marketing; 3+ years in an EdTech leadership role
Job Type: Full-time
Work Mode: In-person
Qualification: Bachelor’s/Master’s degree in Marketing, Business Administration or related field
Salary: Competitive + performance-based incentives

Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies.
Drive business growth, lead generation and brand awareness.
Use data-driven insights to optimize campaigns and forecast trends.

Team Leadership

Build, lead and mentor a high-performing digital marketing team.
Set KPIs and drive continuous team performance improvement.

Performance Marketing

Manage paid campaigns across Google Ads, LinkedIn, Meta and other platforms.
Optimize CPL and improve ROI.

Content Marketing & SEO

Oversee educational and engaging content for the EdTech audience.
Drive organic growth through SEO and keyword optimization.
Manage blogs and articles.

Brand & Social Media

Strengthen brand visibility and reputation through social media campaigns.
Monitor trends and manage engagement across platforms.

Marketing Automation & CRM

Implement and manage tools such as HubSpot and Marketo.
Use CRM systems for lead nurturing and retention campaigns.

Analytics & Reporting

Track and measure marketing performance.
Prepare reports and actionable insights using tools such as Google Analytics and Tableau.
Apply A/B testing and data visualization.

Collaboration & Partnerships

Work closely with product, sales and content teams.
Develop partnerships with influencers and educational organizations.

Required Skills

Performance marketing, SEO and social media expertise.
Google Ads and Facebook Business Manager.
HubSpot, SEMrush and CRM platforms.
Web analytics, data visualization and A/B testing.
Strong leadership and team-management skills.
Excellent written and verbal communication.
Creative and analytical problem-solving.
Ability to adapt to emerging digital marketing trends.

Benefits

Competitive salary and performance incentives.
Opportunity to lead digital growth within an EdTech organization.
Collaborative work environment.
Learning and development opportunities.

Application

Email: Sundarapandiyan.k@kgisledu.com
Subject: Application for Digital Marketing Head – EdTech