Product Marketing Executive

Job Description

Product Marketing Executive
Company: Factana
Location: Chennai — Work from Home
Experience: Minimum 1 year in Product Marketing
Qualification: BE / B.Tech + MBA in Marketing
Industry: Industry 4.0 / IoT / AI / Industrial Technology
Job Type: Full-time
Salary: Not specified
Domain: Manufacturing
About Factana

Factana is an Industry 4.0 solutions and Industrial Apps provider with operations in Bengaluru and Chicago. Its Fogwing Industrial Cloud is used by customers across 90+ countries for manufacturing-related solutions.

Key Responsibilities
Conduct market research covering customer needs, industry trends and competitors.
Develop product positioning and messaging.
Create compelling product narratives and value propositions.
Coordinate marketing activities for product launches.
Develop marketing collateral such as:
Product datasheets
Case studies
Sales presentations
Create technical content for blogs, white papers, social media and newsletters.
Conduct webinars and create product demo videos.
Train and support sales teams on product positioning and messaging.
Plan, execute and measure integrated marketing campaigns.
Monitor campaign KPIs and optimize marketing strategies.
Identify and develop customer advocates for:
Case studies
Testimonials
Other marketing initiatives
Leverage customer success stories to strengthen product credibility.
Work with a focus on the manufacturing domain.
Required Skills
Minimum 1 year of Product Marketing experience.
Strong written, verbal and presentation skills.
Strong analytical and strategic thinking.
Understanding of software/hardware technologies.
Market research and competitive analysis.
Product positioning and messaging.
Content creation and campaign management.
Willingness to work in the manufacturing/Industry 4.0 domain.
Preferred
Experience in a technology startup is a strong advantage.
Exposure to IoT, AI, software or hardware technologies is beneficial.
Application
Email: jobs@factana.com
Only shortlisted/qualified candidates will receive further communication.