Digital Marketing SEM Analyst

Job Description

SEM Analyst
Company: Alliance Group
Designation: SEM Analyst
Experience: 3–8 years
Location: Chennai / Hyderabad / Bangalore
Industry: Real Estate
Job Type: Not specified
Posted: January 4, 2023 — old posting; verify whether the vacancy is still active
Qualification: Bachelor’s degree in Marketing or related field

Key Responsibilities

Plan and execute online lead-generation campaigns across Google, Facebook, LinkedIn, Taboola, and similar platforms.
Launch and manage paid search, display, and discovery campaigns.
Set up target audiences and create/verify ad copy.
Continuously optimize campaigns for improved performance.
Manage campaign budgets and reconcile advertising-spend discrepancies.
Optimize landing pages and ad copy.
Conduct A/B testing and generate heatmaps to understand user behavior.
Perform keyword discovery and expansion.
Monitor competitors and optimize campaigns accordingly.
Conduct campaign-level testing and analyze data to improve ROAS.
Prepare daily, weekly, monthly, and annual lead-generation reports.
Track emerging advertising trends and PPC strategies.
Coordinate with designers and developers to create banners, landing pages, and mock-ups.

Required Skills & Experience

3–8 years of SEM/PPC/digital marketing experience.
Experience as an SEM Specialist, PPC Manager, or similar role.
Strong understanding of bid-management strategies.
Knowledge of A/B testing and heatmap analysis.
Proficiency in:
Google Analytics
Google Ads
Facebook Ads
Marketing funnel setup
Strong analytical, interpersonal, and organizational skills.
Excellent problem-solving and communication abilities.
Strong attention to detail and time management.
Ability to work independently and as part of a team.
Strong decision-making and networking skills.
Real estate experience: Advantage.

Application

Email: Aravindan.b@alliancein.com