Sales Officer

Job Description

Job Description – Territory Sales Incharge
Company

Pidilite Industries Ltd.

Position

Territory Sales Incharge

Location

Salem, Tamil Nadu

Employment Type

Full-time

Job Summary

Pidilite is looking for an experienced Territory Sales Incharge to drive sales growth, strengthen channel partnerships, and achieve business objectives within the assigned territory. The role involves managing distributors, increasing primary and secondary sales, engaging with trade partners, and expanding the customer base through field activities.

Key Responsibilities
Sales Management
Achieve overall sales objectives for the assigned territory.
Deliver primary and secondary sales targets.
Achieve monthly and quarterly product-wise sales targets.
Drive sales growth across DRCP outlets and assigned WSS territory.
WSS (Wholesale Stockist) Management
Understand and implement WSS policies and procedures.
Manage claims, balance confirmations, and policy compliance.
Identify exceptions and recommend corrective actions.
Support secondary sales in ISR-covered outlets.
Channel & Trade Relationship Management
Build and maintain strong relationships with distributors, dealers, and retailers.
Improve secondary sales through outlet engagement and trade tie-up programs.
Ensure effective distributor performance and market coverage.
End User Engagement
Conduct customer engagement activities such as:
Naka Meets
Retailer Knowledge Programs (RKP)
Formal customer meets
Enroll customers into the RTG loyalty program.
Encourage active participation to maximize customer retention and loyalty.
Market Development
Expand market reach and improve product visibility.
Identify new business opportunities within the territory.
Monitor competitor activities and market trends.
Provide regular sales and market reports.
Eligibility Criteria
Graduate in any discipline.
Age: Up to 32 years.
Experience: 3–9 years of on-roll sales experience.
Excellent verbal and written communication skills.
Preferred Industry Experience

Candidates from the following industries will be preferred:

Cement
Paint
Construction Chemicals
Adhesives
Tiles
Ceramics
Marble
Bath Fittings
Plywood
Laminates
Required Skills
Territory Sales Management
Channel Sales
B2B Sales
B2C Sales
Distributor Management
Dealer Relationship Management
Retail Sales
Secondary Sales
Primary Sales
Business Development
Trade Marketing
Customer Relationship Management (CRM)
Negotiation Skills
Communication Skills
Sales Planning
Market Analysis
Target Achievement
Experience
3–9 years of on-roll experience in:
Channel Sales
B2B Sales
B2C Sales
How to Apply

Apply through the recruitment link or send your resume.

Application Link:
https://qrch.pro/t315wdisli0r?s=url

Email: ots1281@pidilite.com

Contact: +91 9007377402

Contact Person: Sabita Roy