Digital Marketing and SEO Specialist

Job Description

Job Description – Digital Marketing & SEO Specialist
Job Title

Digital Marketing & SEO Specialist

Location

Nungambakkam, Chennai (Onsite)

Employment Type

Full-Time

Salary

₹20,000 – ₹40,000 per month
(Based on skills, experience, and interview performance)

Experience Required

2–3 Years

About the Role

We are looking for a highly skilled and performance-driven Digital Marketing & SEO Specialist to join our team in Chennai. The ideal candidate should have hands-on experience in SEO, digital advertising, social media management, and analytics.

This role requires someone who can develop, implement, and optimize digital marketing strategies to improve online visibility, generate quality traffic, and support business growth through effective lead generation campaigns.

Key Responsibilities
SEO & Digital Marketing
Implement and manage SEO strategies to improve Google search rankings
Conduct keyword research, competitor analysis, and optimize on-page & off-page SEO
Manage and optimize Google Ads and Meta Ads campaigns
Monitor website and campaign performance using Google Analytics, Google Search Console, and SEO tools
Prepare monthly SEO and campaign performance reports with actionable insights
Social Media Management
Create and manage daily/weekly social media content calendars
Publish and manage content across Instagram, Facebook, LinkedIn, YouTube, and other platforms
Coordinate with design/content teams for creatives, captions, and scheduling
Monitor engagement, reach, impressions, and audience growth
Generate monthly social media performance reports
Required Skills
Strong understanding of SEO concepts and best practices
Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, etc.
Experience managing Google Ads and Meta Ads campaigns
Good understanding of content strategy and social media marketing
Familiarity with analytics and reporting tools
Strong communication, analytical, and reporting skills
Eligibility Criteria
1–2 years of relevant experience in Digital Marketing & SEO
Bachelor’s degree in Marketing, Business, IT, or related field preferred
Candidates with proven campaign and SEO experience are encouraged to apply
Preferred Candidate Profile
Detail-oriented and analytical thinker
Creative approach towards digital campaigns and content strategy
Ability to work independently and manage multiple projects
Passion for staying updated with the latest digital marketing trends