Sales Manager

Job Description

Quick Overview
Company: Elanpro
Role: Sales Manager – Commercial Refrigeration
Location: Chennai
Experience: 5–6 years (very specific domain)
🎯 What This Job Actually Is

This is B2B equipment sales in the hospitality industry (HORECA).

You’ll be selling:

Chest freezers
Visi coolers
Refrigeration solutions

To:

Hotels
Restaurants
QSR chains

👉 In simple terms:
You sell commercial cooling equipment to businesses

🧠 Nature of the Role
1. Industry-Focused Sales

You’ll work closely with:

HORECA clients
Fabricators
Channel partners

👉 Requires strong networking + relationship building

2. Market Development Role

Not just sales—you’ll:

Identify new opportunities
Expand territory
Build partnerships
3. OEM & Channel Business
Partner-driven growth
Indirect sales channels

👉 More strategic than basic sales jobs

👍 What’s Strong Here
1. Niche Industry Advantage

Commercial refrigeration is:

Specialized
Less crowded than general sales

👉 Good long-term positioning

2. B2B Exposure

You gain:

Business negotiation skills
Client relationship depth

👉 Strong upgrade from retail/FMCG roles

3. Growth Path

Can lead to:

Regional Manager
National Sales roles
⚠️ Reality Check
1. Very Specific Experience Required

They want:

Commercial refrigeration background
Existing HORECA network

👉 Without this → low chance

2. Target Pressure
Revenue targets
Market expansion expectations
3. Relationship-Heavy Role

You’ll need:

Strong industry contacts
Long-term client handling
🧠 Who Should Apply

Apply if you:

Have 5–6 years in refrigeration / HVAC / equipment sales
Know HORECA clients (hotels, restaurants, QSRs)
Have experience in:
Channel sales
B2B equipment
🚫 Who Should Skip
FMCG / retail sales backgrounds
Entry-level candidates
Non-technical sales roles
Creative fields

👉 This is a domain-specific mid-level role