Digital Marketing Specialist

Job Description

Digital Marketing Specialist
– Company: Infovenz Software Solutions
– Job Title: Digital Marketing Specialist
– Location: Tiruchirappalli (Trichy), Tamil Nadu
– Employment Type: Full-time
– Work Mode: Work from office
– Experience: Minimum 3 years
– Qualification: Bachelor’s degree or certificate in a related field
– Job Category: Sales & Marketing
– Freshers: No
Key Responsibilities:
– Execute digital marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
– Develop and run campaigns across multiple platforms to increase traffic, engagement, brand visibility, leads, and sales.
– Conduct website audits, keyword research, and on-page/off-page SEO to improve indexing, site scores, and search rankings.
– Track and analyze campaign performance, including ROAS, clicks, conversions, and funnel metrics.
– Develop advertising strategies using display ads, Facebook Ads, Google Ads, and PPC.
– Generate creative ideas for content marketing, posters, and videos.
– Prepare content calendars and execute email campaigns.
– Automate regular marketing reports.
Required Skills:
– SEO/SEM and social media marketing
– Lead generation and brand awareness
– Facebook Ads, Google Ads, PPC, and display advertising
– Web analytics and campaign reporting
– Email marketing and content planning
– Photoshop or equivalent design tools
– HTML and Microsoft Office (Excel, Word)
– Strong communication and writing skills
Salary & Benefits:
– Competitive salary package
– Performance bonus
– Annual salary hikes
– Recognition and opportunities for growth
Work Schedule:
– Five-day work week
– Alternate Saturdays
How to Apply:
– Contact the hiring team via WhatsApp: +91 93634 61254