Sales Officer

Job Description

Job Title: Territory Sales Incharge
Company

Pidilite Industries

Location

Salem, Tamil Nadu

Employment Type

Full-Time

Experience Required

3–9 Years (On-Roll Experience)

Age Criteria

Up to 32 Years

Educational Qualification
Any Graduate
Role Overview

Pidilite is looking for a dynamic and result-oriented Territory Sales Incharge to drive sales growth, strengthen channel partnerships, and increase market penetration within the assigned territory. The role requires strong expertise in channel sales, distributor management, trade engagement, and end-user relationship building.

The ideal candidate should have experience in building material, construction, paint, or allied industries and possess excellent communication and relationship management skills.

Key Responsibilities
Sales Management
Achieve overall sales objectives for the assigned territory.
Deliver primary and secondary sales targets as per the annual operating plan.
Achieve monthly and quarterly product-wise sales objectives.
Monitor market performance and implement corrective actions to achieve targets.
Drive growth across assigned distributors, retailers, and channel partners.
WSS (Wholesale Stockist) Management
Understand and implement WSS policies and guidelines.
Manage claim settlements, balance confirmations, and compliance requirements.
Monitor stock movement and ensure efficient inventory management.
Identify exceptions and recommend corrective actions.
Support secondary sales growth in ISR-covered outlets.
Trade Relationship Management
Build and maintain strong relationships with key retailers, dealers, and channel partners.
Deliver secondary sales targets through superior outlet engagement.
Execute retailer tie-up programs and trade promotions.
Ensure visibility and availability of products across the assigned market.
End User Engagement
Conduct activities such as:
Naka Meets
RKP Programs
Formal User Meets
Engage painters, contractors, applicators, and influencers to drive product adoption.
Enroll users into RTG programs and encourage higher monthly participation.
Generate demand through regular interaction with end users.
Market Development
Identify new business opportunities within the territory.
Expand product penetration in existing and new markets.
Monitor competitor activities, pricing, and promotional initiatives.
Provide market intelligence and customer feedback to management.
Preferred Industry Experience

Candidates with experience in any of the following industries are preferred:

Cement
Paint
Construction Chemicals
Adhesives
Tiles & Tile Adhesives
Ceramics
Marble & Stone Products
Plywood
Laminates
Bath Fittings
Building Materials
Required Skills
Channel Sales
B2B Sales
B2C Sales
Distributor Management
Territory Management
Trade Marketing
Relationship Management
Negotiation Skills
Sales Planning & Execution
Excellent Communication Skills
Eligibility Criteria
3–9 years of on-roll sales experience.
Proven experience in channel sales and market development.
Strong understanding of distributor and retailer management.
Excellent communication and interpersonal skills.
Willingness to travel extensively within the assigned territory.
How to Apply
Apply Online

Apply Here

Email Resume

ots1281@pidilite.com

Contact

Sabita Roy
Mobile: 9007377402