Marketing & Lead Generation Specialist

Job Description

Marketing & Lead Generation Specialist
– Job Title: Marketing & Lead Generation Specialist
– Company: Not specified
– Location: Not specified
– Job Type: Full-time
– Work Mode: In-person
– Experience: 1–3 years
– Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field
Job Summary
The company is seeking a results-driven Marketing & Lead Generation Specialist with experience in both field marketing and digital marketing. The candidate will generate qualified leads through on-ground promotional activities and online campaigns to support business growth.
Key Responsibilities
1. Lead Generation & Field Marketing
– Conduct events, below-the-line (BTL) campaigns, promotions, and activations.
– Identify and approach potential customers in targeted markets.
– Coordinate with sales teams for lead handover and follow-up.
2. Digital Marketing
– Plan and execute campaigns using Google Ads, Facebook/Instagram Ads, and LinkedIn Ads.
– Optimize campaigns to improve lead generation and return on investment (ROI).
– Manage SEO, social media marketing, and content marketing.
3. Data Analysis & Reporting
– Maintain accurate records of online and offline leads.
– Monitor campaign performance and prepare regular reports.
– Recommend improvements based on campaign data.
Required Skills
– Strong communication and interpersonal skills.
– Knowledge of Google Ads, Facebook Ads Manager, and SEO tools.
– Ability to plan and execute field marketing activities.
– CRM knowledge, such as HubSpot or Zoho, is an advantage.
Key Performance Indicators (KPIs)
– Number of qualified leads generated monthly.
– ROI from digital marketing campaigns.
– Engagement and conversion rates from field marketing activities.
Salary & Benefits
– Monthly Salary: ₹30,000–₹40,028.79
– Health insurance
– Provident Fund (PF)
How to Apply
– HR Contact: 9500257160