Digital Marketing

Job Description

Job Title: Digital Marketing Professional

🏢 Company: Manipal Hospitals
📍 Location: Bengaluru
💼 Experience Required: 5+ years
🎓 Qualification: Any Graduate + MBA (preferred)

💰 Salary (Expected Range)

Not mentioned, but for this level in Bangalore:
👉 ₹6 LPA – ₹12+ LPA (can vary based on experience & hospital scale)

🧾 Role Overview

This is a mid-to-senior level digital marketing role focused on:

Lead generation
Hospital brand visibility
Patient acquisition (OPD/IPD growth)
🎯 Key Responsibilities
📢 Performance Marketing
Run Google Ads (SEM, Display, Remarketing)
Target audiences using data-driven campaigns
Improve conversion rates and ROI
📱 Social Media & Campaigns
Plan and execute:
Awareness campaigns
Lead generation campaigns
Event promotions
Increase patient footfall
📊 Analytics & SEO
Track:
Website traffic
Campaign performance
Use tools like:
Google Analytics
Search Console
SEMrush
🤝 Platforms & CRM
Handle aggregators like:
Practo, Justdial, Credihealth
Manage CRM & marketing automation
🧠 Skills Required
Digital Marketing (core)
SEO + SEM
Social Media Strategy
Paid Ads (Google Ads, Display Ads)
Analytics & reporting
CRM tools & lead management
⚖️ Honest Evaluation
✅ Pros
Reputed brand (strong career value)
Exposure to healthcare marketing (high demand niche)
Opportunity to work on large-scale campaigns
Good growth potential
❌ Cons
Requires 5+ years experience (not entry-level)
Healthcare marketing = high pressure (ROI-driven)
Likely target-based performance
📊 Who Should Apply?

✔ Digital marketers with:

5+ years experience
Strong Google Ads + analytics skills
Experience handling lead generation campaigns

❌ Not suitable if:

Fresher or <3 years experience
No paid ads / performance marketing experience
📩 How to Apply

📧 Email: deepika.banerjee@manipalhospitals.com