Digital Marketing SEM Analyst

Job Description

Job Description: Digital Marketing SEM Analyst
Company: Alliance Group
Industry: Real Estate Development
Job Title: SEM Analyst (Search Engine Marketing Analyst)
Location: Not specified
Experience: 3–8 years
Qualification: Bachelor’s degree in Marketing or a related field
Job Type: Not specified
Salary: Not specified
Posted Date: January 4, 2023
Job Summary
Alliance Group is looking for an experienced SEM Analyst to plan, execute, and optimize paid digital marketing campaigns to generate leads across multiple advertising platforms. The ideal candidate should have strong expertise in PPC advertising, campaign budget management, conversion optimization, and performance analytics. Real estate industry experience is an added advantage.
Key Responsibilities
– Plan and implement online lead-generation campaigns across Google, Facebook, LinkedIn, Taboola, and other advertising platforms.
– Launch and manage paid search, display, and discovery campaigns.
– Configure target audiences, create ad copies, and continuously optimize advertisements.
– Manage campaign budgets, track advertising expenditure, and reconcile discrepancies across platforms.
– Optimize landing pages and ad copies through A/B testing and heatmap analysis.
– Conduct keyword research, discovery, and expansion.
– Monitor competitors and implement strategies to improve campaign performance.
– Analyze campaign data and trends to maximize Return on Ad Spend (ROAS).
– Prepare daily, weekly, monthly, and annual lead-generation performance reports.
– Stay updated on advertising trends, PPC strategies, and optimization techniques.
– Coordinate with designers and developers to create banners, landing pages, and campaign mock-ups.
Required Skills and Eligibility
– Bachelor’s degree in Marketing or a related field.
– 3–8 years of relevant experience in SEM, PPC management, or digital marketing.
– Strong knowledge of Google Ads, Google Analytics, Facebook Ads, and marketing funnel setup.
– Understanding of bidding strategies and paid campaign optimization.
– Experience with A/B testing, heatmap generation, and interpreting user behaviour.
– Strong analytical, problem-solving, and decision-making skills.
– Excellent written and verbal communication skills.
– Ability to manage multiple priorities, meet deadlines, and work independently or collaboratively.
– Strong attention to detail, organizational skills, and professional work ethic.
– Preferred: Experience in the real estate industry.
How to Apply
Interested candidates can share their resumes with the recruitment contact below.
– Email: Aravindan.b@alliancein.com
– Company: Alliance Group