Marketing Executive

Job Description

Hiring: Marketing Executive – Home Care Products Manufacturing
Job Location

Erode

Position

Marketing Executive

Industry

Home Care Products Manufacturing

Employment Type
Full-time
Permanent
Role Overview

The company is looking for a Marketing Executive to develop and execute marketing strategies that support business growth in the home care products manufacturing sector.

The role involves:

Marketing Campaign Management
Market Research
Brand Promotion
Customer Engagement
Coordination with Sales Teams
Key Responsibilities
Marketing Strategy & Planning
Develop and share marketing plans aligned with business goals
Create and manage marketing campaigns
Allocate and monitor campaign budgets
Market Research & Analysis
Conduct market research to understand:
Customer interests
Market requirements
Competitor activities
Analyze campaign performance and ROI
Adjust marketing strategies based on results
Campaign Execution
Identify and prioritize target customer groups
Execute marketing and advertising initiatives effectively
Support brand awareness and customer acquisition activities
Marketing Materials & Promotions
Prepare and distribute:
Brochures
Flyers
Newsletters
Coordinate promotional activities and events
Collaboration & Sales Support
Work closely with:
Sales Teams
Internal Departments
Align marketing activities with business objectives
Required Skills
Marketing Strategy Development
Campaign Management
Market Research
Customer Communication
Reporting & Analysis
Coordination & Team Collaboration
Preferred Qualifications
English language proficiency preferred
Experience in marketing or FMCG/home care industry is beneficial
Benefits
Health Insurance
Provident Fund
Career Growth Opportunities
Work Schedule
Day Shift
In-person Role
Preferred Candidate Profile

Suitable for candidates experienced in:

Marketing
FMCG Sales & Promotions
Consumer Products
Brand Campaigns
Business Development