Digital Marketing Manager

Job Description

Digital Marketing Manager
Company: Onwords
Designation: Digital Marketing Manager
Location: Coimbatore, Tamil Nadu
Experience: 1–3 years
Qualification: Bachelor’s degree in Marketing, Digital Marketing, or related field
Job Type: Full-time
Work Mode: In-person
Salary: ₹30,000–₹40,000/month

Job Summary
Onwords is looking for a Digital Marketing Manager to develop and manage digital marketing campaigns focused on brand awareness, engagement and lead generation.

Key Responsibilities

Develop and execute digital marketing strategies across SEO, SEM, social media, email and display advertising.
Plan, execute and optimize campaigns based on KPIs, timelines and budgets.
Lead, mentor and support digital marketing team members.
Analyze campaign performance and prepare reports with actionable recommendations.
Manage digital marketing budgets and optimize resource allocation.
Drive SEO strategy including keyword research, on-page, off-page and content optimization.
Develop social media strategies to improve brand presence and engagement.
Manage external vendors and marketing agencies.
Monitor digital marketing trends, technologies and best practices.
Collaborate with design, content, sales and other teams to maintain consistent brand messaging.

Required Skills

Strong understanding of SEO principles.
Social media management and content creation.
Google Ads and Facebook/Meta Ads campaign management.
Data analysis and performance reporting.
Leadership and team management.
Excellent written, verbal and presentation skills.
Strong interpersonal and organizational skills.
Ability to work independently and meet deadlines.

Preferred Skills

Email marketing platforms.
CMS experience.
Google Ads or Facebook Blueprint certification.
Marketing automation tools.

Benefits

Paid sick time.
Paid time off.

Application

Email: hrteam@onwords.in
Phone: +91 80150 66040
Website: Onwords.in