Specialist, Marketing

Job Description

Job Description: Field Marketing Specialist – Data Centre
Company: CommScope India
Job Title: Specialist Marketing / Field Marketing Specialist
Industry: Telecommunications / Networking / Data Centre Infrastructure
Location: Bangalore, Karnataka, India
Region Covered: India and SAARC
Department: APAC Data Centre Marketing
Job Overview
CommScope India is seeking a creative, energetic, and results-oriented Field Marketing Specialist to drive marketing growth across India and the SAARC region. The role focuses on developing and executing full-funnel go-to-market (GTM) strategies, generating demand, strengthening brand awareness, and supporting sales growth within the data centre business.
Key Responsibilities
– Develop and execute integrated marketing plans aligned with regional business and sales objectives.
– Lead brand awareness, demand generation, digital marketing, social media, and channel marketing initiatives.
– Design and manage marketing campaigns to generate leads, increase engagement, and support cross-selling and upselling.
– Collaborate with field sales, channel partners, distributors, system engineering, and product management teams.
– Coordinate public relations initiatives with regional communications and PR teams.
– Ensure consistent implementation of global brand guidelines and messaging.
– Adapt global marketing campaigns to suit India and SAARC market requirements.
– Manage marketing budgets, measure ROI, and analyze campaign performance against regional targets.
– Develop channel marketing programs with distributors, partners, and strategic alliances.
– Communicate marketing campaigns, product announcements, events, and sales enablement resources to local teams.
– Manage leads and marketing databases according to established processes.
– Track, report, and optimize marketing activities to improve business outcomes.
Required Qualifications and Skills
– Education: Bachelor’s degree, preferably in Communications, Marketing, Business, or a related discipline.
– Experience: Preferably 7+ years of professional B2B marketing experience.
– Hands-on experience in event management, partner marketing, and digital marketing.
– Candidates with B2C marketing or marketing/event agency experience are also welcome.
– Strong project management, execution, and organizational skills.
– Excellent understanding of social media channels, content development, marketing metrics, and tools.
– Ability to translate complex technical topics into compelling business-focused messaging.
– Experience with B2B marketing technology platforms and tools, such as:
– Marketo
– Zoom
– Demandbase
– Microsoft Dynamics 365
– LinkedIn, Meta, and Google platforms
– Familiarity with Indian industry media partners and marketing channels.
– Experience developing and executing campaigns across multiple marketing channels.
– Experience in other Asia-Pacific markets is an advantage.
Job Details and Benefits
Field Details
Employment Type Not specified
Work Location Bangalore, Karnataka
Experience Preferably 7+ years
Qualification Bachelor’s degree in a relevant field
Travel Requirement Approximately 10–15%
Salary Not specified
Equal Opportunity Employer committed to equal opportunity, including people with disabilities and veterans
About CommScope
CommScope develops communications technology and network infrastructure, including copper, fiber, and wireless solutions. Its products and services support broadband, enterprise, wireless, and data centre networks worldwide.
How to Apply
– Careers Website: CommScope Careers
– Recruitment Accommodation Contact: talentacquisition@commscope.com
– EEO and Accommodation Policy: CommScope EEO Policy