Graphic Designer & Digital Media Content Creator
Job Description
Job Description
Position: Paid Media & Performance Manager
Company: Mevive
Location: Coimbatore, Tamil Nadu
Department: Digital Marketing
Job Type: Full-time
About the Company
Mevive is a rapidly growing B2B food products company supplying high-quality food products to distributors, wholesalers, retailers, and food service providers nationwide. The company focuses on innovation, sustainability, and customer success.
Job Overview
Mevive is looking for an experienced and data-driven Paid Media & Performance Manager to lead and optimize paid advertising strategies across digital platforms. The role will focus on B2B customer acquisition, lead generation, and conversions within niche food and beverage markets.
Key Responsibilities
Plan, execute, and manage paid advertising campaigns across Google Ads, LinkedIn, Meta, programmatic platforms, and trade networks.
Develop audience targeting strategies for B2B segments such as food distributors, wholesalers, and food service providers.
Collaborate with sales and marketing teams to align advertising strategies with lead-generation and revenue goals.
Conduct A/B testing of creatives, messaging, and landing pages.
Track, analyze, and report campaign KPIs such as CPL, CTR, ROAS, and CAC.
Optimize advertising budgets to maximize ROI and minimize customer acquisition costs.
Monitor industry trends, advertising platform updates, and competitor activity.
Collaborate with designers and copywriters to develop effective creative assets.
Manage remarketing and lookalike audiences to nurture prospects.
Requirements
Minimum 3 years of experience managing paid advertising campaigns in a B2B environment.
Food/beverage industry experience is preferred.
Proven track record of generating high-quality leads through digital advertising.
Proficiency in:
Google Ads
LinkedIn Campaign Manager
Facebook Business Manager
Analytics platforms
Strong analytical skills with experience in attribution and conversion tracking.
Strong understanding of B2B marketing funnels and long sales cycles.
Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or Marketo.
Excellent communication, project management, and collaboration skills.
Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications
Knowledge of SEO and content strategy integration with paid advertising.
Familiarity with trade publication advertising or native advertising in the food industry.
What the Company Offers
Competitive salary
Performance bonuses
401(k) with company match
Flexible work environment
Growth opportunities within a fast-paced and expanding company
How to Apply
Interested candidates should submit:
Updated resume
Portfolio, if applicable
Brief cover letter highlighting B2B advertising experience and suitability for the role
Email: careers@meviveinternational.com
WhatsApp: 9600927255
Candidate Eligibility
Minimum Experience: 3 years
Salary: Competitive
Experience Listed: 3 years
Note: The original posting mentions “35+ years of experience” in the requirements but separately specifies a minimum of 3 years. The candidate eligibility section also confirms a minimum of 3 years.
