Senior Paid Media Strategist

Job Description

The Victory Mantra — Sr. Paid Marketing Strategist
Company: The Victory Mantra
Designation: Sr. Paid Marketing Strategist / Senior Paid Marketing Specialist
Location: D Block, Sector 63, Noida
Job Type: Full-Time, Work From Office
Experience: Minimum 3 years
Salary: ₹45,000–₹60,000/month, negotiable
Positions: 2
Joining: Immediate
Working Hours: 10:00 AM–7:00 PM
Working Days: Monday–Friday + 2nd & 4th Saturday
Industry: Digital Marketing / Performance Marketing

Key Responsibilities

Develop and execute performance marketing strategies across Google, Meta, Facebook, Instagram, LinkedIn, and other platforms.
Manage campaigns end-to-end, including setup, optimization, and reporting.
Optimize CPC, CPA, ROAS, conversions, and other KPIs.
Plan and allocate advertising budgets to maximize ROI.
Conduct A/B and multivariate testing of campaigns, creatives, and landing pages.
Analyze campaign performance and provide actionable recommendations.
Develop audience segmentation and personalized targeting strategies.
Optimize landing pages and customer journeys for conversions.
Collaborate with product, design, content teams, and external agencies.
Monitor industry trends, algorithm updates, and emerging marketing techniques.

Required Skills

Experience managing large paid-media budgets.
Google Ads, Facebook/Meta Ads, Instagram Ads, LinkedIn Ads.
Google Analytics and Google Tag Manager.
Facebook Business Manager.
Heat-map and performance-tracking tools.
A/B testing and data analysis.
Strong analytical and problem-solving skills.
Excellent written and verbal communication.
Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

Performance marketing/digital agency experience.
E-commerce paid advertising experience.
Lead-generation campaign experience.
Knowledge of SEO and its relationship with performance marketing.
Experience with e-commerce platforms.
Google Ads, Facebook Blueprint, or other relevant certifications.

Benefits

Competitive salary + performance-based bonuses.
Professional development opportunities.
Flexible work environment.

Application

Email: pankit.kumar@thevictorymantra.com
Phone/WhatsApp: +91 80918 21190
Website: The Victory Mantra