Digital Marketing Executive

Job Description

Digital Marketing Executive – Performance Marketing & SEO
Company: Airgarb
Experience: 1–2 years
Qualification: Bachelor’s degree in Marketing, Business Administration, or related field
Job Type: Not specified
Location: Not specified
Salary: Not specified

Key Responsibilities

Performance Marketing & Paid Campaigns

Plan, set up, and manage campaigns on Meta Ads Manager and Google Ads.
Handle Google Search, Display, and YouTube campaigns.
Conduct audience research and A/B testing.
Optimize campaigns for lead generation and ROI.
Manage budgets, bidding strategies, and KPIs including CPC, CTR, CPM, and ROAS.
Develop ad copy and coordinate creative selection and approvals.

SEO

Conduct keyword research and competitor analysis.
Optimize websites, product pages, and blog content.
Improve organic search visibility.
Monitor performance through Google Search Console.
Implement basic technical SEO improvements.

Analytics & Reporting

Track campaigns using Google Analytics, Meta Insights, and campaign dashboards.
Prepare weekly/monthly performance reports.
Provide insights and action plans for campaign improvement.
Align marketing performance with overall business objectives.

Content & Social Media

Develop content calendars.
Create content for Instagram, Facebook, LinkedIn, and blogs.
Write captions, ad copy, and short-form content.
Work with design and product teams to maintain brand consistency.

Email & CRM Support

Support email campaigns using Mailchimp or Zoho Campaigns.
Segment audiences and optimize open rates, click-through rates, and conversions.

Required Skills

Meta Ads Manager
Google Ads
SEO and keyword research
Google Search Console
SEMrush / Ubersuggest
Google Analytics
Meta Insights
Campaign optimization and performance tracking
Strong communication and reporting skills
Data-driven mindset and interest in experimentation
Canva/basic design skills are an advantage

Why Join

Opportunity to manage high-impact campaigns from the beginning.
Hands-on responsibility for performance marketing budgets.
Learning-focused and collaborative environment.
Opportunity to innovate within a growing digital-first brand.

Application

Email: hrcbe@airgarb.com
Submit: Resume and portfolio