Digital Marketing Specialist

Job Description

Digital Marketing Specialist
Company: Reservoir Beauty
Designation: Digital Marketing Specialist
Location: Salem
Experience: 1–3 years
Industry: Skincare / Beauty / Wellness / E-commerce
Job Type: Not specified
Salary: Competitive compensation
Reference: 28204 – Digital Marketing Specialist

Key Responsibilities

Plan, execute, and optimize paid digital advertising campaigns.
Manage Google Ads and Meta Ads.
Develop and execute SEO strategies to improve organic visibility.
Manage and optimize email marketing campaigns.
Work with platforms such as Klaviyo and Mailchimp.
Manage the brand website, including updates and content uploads.
Monitor website and campaign performance.
Analyze data using Google Analytics and Ads Manager.
Prepare actionable performance insights and reports.
Collaborate with content teams on marketing campaigns and creative content.
Test, iterate, and optimize campaigns based on performance metrics.
Maintain consistent brand messaging and customer experience across digital channels.

Required Skills

1–3 years of digital marketing experience, either agency or in-house.
Strong knowledge of Google Ads, Meta Ads, and SEO.
Website management experience with CMS platforms such as Shopify or WordPress.
Email marketing experience, particularly with Mailchimp.
Strong analytical and problem-solving skills.
Data-driven approach to campaign optimization.
Detail-oriented and proactive.
Ability to manage multiple priorities.
Interest or experience in beauty, wellness, or e-commerce is highly desirable.

Benefits / Opportunities

Direct collaboration with the founder.
Hands-on experience in strategic marketing and brand positioning.
Opportunity to contribute to the brand’s early-stage growth.
Exposure to building market presence and brand voice.
Collaborative, fast-paced environment.
Learning, innovation, and professional growth opportunities.
Competitive compensation.

Application

Email: hello@reservoirbeauty.com